Webinars are another great tool as either a lead magnet or a product for sale.
A webinar is essentially an online seminar or workshop delivered live (we know—scary, eh?) or recorded in advance.
In the webinars we have participated in, in general, the host will appear on screen (or have intro slide up), introduce themselves and talk a little bit about the content and structure of the webinar (i.e. I am going to teach X for 15 minutes, Y for 20 minutes and then we will have Q&A until the 60-minute mark.
After the introduction, the host will switch the view to his or her screen for the teaching segment, and then flip back to being onscreen during the Q&A.
This is of course only one format of many that could work for a webinar presentation, but it one that provides a nice balance between face-time with the host and topic content. Also, if you have a guest or want to host a “joint webinar,” it is as simple as using Skype and recording your screen for replay options.
A cool webinar model we have seen is to have the live webinar provided at no cost (you can market the webinar to include bonuses for live attendees only), and then charge a fee for the recorded replay.
The team at SeanWes does this well. They will market to their list, Facebook etc., that Sean will be providing a 90-minute high-value workshop on a certain topic and at a certain time, that it will be free for live attendees but will be $199.00 to view after the live event.
As you can imagine, after 10 of these workshops, SeanWes will have 10 $199 products for sale on their website. Pretty cool.
Also, it is worth mentioning, webinars are still a top method for marketing a new product launch. In 45 minutes you give some pretty scary statistics (i.e. 61% of women don’t know how much they will need to save for retirement; 76% of employees are not prepared for the coming Gig economy; 45% of Canon camera owners don’t know how to use the one feature that will make their images 3x better….), which can get prospects all riled up (especially if they already knew they had this problem and it was bothering them) to purchase your course, which of, of course (no pun intended) solves the problem.
Bonus tip: If you are going to use webinars for marketing, make sure that at least 70% – 80% of the content is high-value content (i.e. it solves at least one or part of the problem). Marketers have become so lazy and everyone (at least us) is getting tired of sitting through a webinar that promised value but then only delivered a 45-minute pitch-fest. Don’t be that guy.
Screenflow (for recording your screen during live webinars)