We think that online courses are one of the best products you can offer.
Not only do they have the power to speak directly (like you, speaking directly!) to your customer, but the technology
What do we mean when we talk about online courses? They can be short, think three 20-minute videos, or quite long, although we have heard that 10 -12 is the maximum number of modules you should consider, with 2 – 5 lessons in each module. And that to be gentle with your students, lessons should not exceed 30 minutes in length. These are just guidelines, however, Nanci has a 10-module course, with 2 – 5 lessons in each module, but some of those lessons are over 90 minutes.
Her advice? If you are going to keep your students in their seats for 90 minutes, make sure the content is valuable, delivered in an interesting and entertaining manner, and that you mix up what is onscreen every 30 – 45 seconds (if not more).
What is the key to a successful online course? Planning. Before you start recording even your welcome video, think about mapping out all modules and lessons so there is a flow to your course that creates a natural learning path for your students. The last thing you want to do is have to rerecord several hours of video because you realized a few days into it that there were gaps in your curriculum.
Do I need to be on video?
Nope. Unless you want to be of course. Most online courses that teach information (i.e. not yoga!), are recording screencasts. In Nanci’s online course she uses a mix of slides, whiteboard and visiting Internet websites relevant to her lesson content.
Bonus tip #1: Plan, record, edit and launch a small online course before you take on the extraordinary task of a multi-module MasterClass. You will have revenue coming in from the early course, but more importantly, you will have the knowledge and understanding of all the steps involved in launching an online course. (i.e. you’ll have the bugs worked out so you don’t have even more to do during the launch of your MasterClass)
Bonus tip #2: If and when you do have a MasterClass offered for sale, offer a single lesson or module as a lead magnet! If your lesson/module is excellent in delivering value, students will be much more likely to sign up for the full MasterClass.
Screenflow (for recording your screen)
Teachery (to host your online school)
AAWSAP (if you want to turn your screen into a whiteboard. Nanci recommends this Wacom tablet for writing onscreen.
Wistia (to host your videos, which are embedded in your Teachery lessons)