How-To Videos could be similar to online courses but think of them as more short and sweet.
As an example, Nanci is in no way interested in a full MasterClass on the inner workings of Minecraft, but recently she would have given her left arm for a how-to tutorial on how to install forge 1.7.10 on a Mac with historical Java 6.0. (any parent of an 11-year old will understand)
Yes, she would have paid $20 for that video, which no, did not exist.
Slash Podcast supporter, John Lim (Founder of the Moving Forward podcast), tells a story of his Dad, a tailor well into his seventies, creating a YouTube how-to tutorial on, “how to hem jeans,” that now has over 1,000,000 views.
The point is, in a bind, people can be a bit desperate for a short video tutorial on how to solve their problem. And whether you offer these videos free (or for ad revenue on a YouTube channel), or as low-cost paid option on your website, if you know how to build/fix/sew/install/format something, please, please grab your iPhone or a webcam or open your Screenflow, and share that knowledge with the rest of us!
Tools:
iPhone/smartphone
Logitech C920 (best webcam ever!)
Screenflow
