You can think of this as coaching or consulting—I think the line between them is getting blurred, and it seems some people just prefer one word over the other.
Coaching, because it is typically one-on-one (of course it can be group coaching as well) is a higher ticket item.
Quite often you will see coaches (consultants) offer an upsell of coaching after you have been through one of their online or public seminars.
Or, a Coach may offer you a 15 to 30-minute discovery call at no cost to see if you are a good fit. Of course, if you are a coach and you offer a great solution, the 30-minute call is just enough to whet your new client’s appetite on how a larger package of coaching calls or visits can benefit them.
The point is if you have delivered fantastic value in a call, online course or seminar/presentation, and people want more of you, then coaching is an excellent service to offer.
Do I Have To Be A Licensed Coach?
In a word, no. We are not in any way suggesting that you misrepresent yourself but coaching is not currently a regulated profession. Meaning, yes, anyone can (and does) hang a shingle and call themselves a Coach.
To put it into perspective, I am not trained in professional coaching (life or other), but I am confident in calling myself a money coach and offering hourly money coaching services on my website.
Julian does not offer (yet?) photography coaching, but if he one day decided to, he would not spend any time being concerned on whether or not he was trained as a coach.
That said, if you would like to look at adding a Coaching certificate to your toolbox, Coach U (online) has been highly recommended to us by several trusted sources (although can we all agree they could really use an updated website…).
Bottom line: If you have a knowledge or an expertise that helps people learn new skills or solve problems, think about adding an hourly coaching offer to your website.