You are reading an e-book!
As you might remember from Slash Podcast Ep.4: You Have To Sell Something, we wanted to show you the entire process—start to finish—of publishing an ebook as a lead magnet in return for an email address. And unless this document was forwarded to you as a PDF from a friend, you would have experienced the listener journey of accessing this ebook.
If you missed the access page online, you can find it here.
We remember the days when it was not uncommon to pay $49 – $99 for an ebook that solved a specific problem. Within the themes of pay me, heal me, lay me (no we did not come up with that phrase!), you will always find prospects willing to pay for solutions, regardless of what form that solution comes in (i.e. ebook, video course, coaching session, etc.).
That said, over years, the e-book market became saturated (is there anyone reading this that does not have a folder with over a dozen unread e-books, free or paid, sitting on their desktop?), and the technology to deliver more intimate product solutions (i.e. online courses, video) became easier and cheaper. And so more often we see the ebook shorter (like this one) and offered for free as a lead magnet (like this one).
NOTE: we are referring to e-books that deliver information in the form of a downloadable PDF, and not electronic versions of books that may or may not be published in hard copy. (i.e. we are not referring to Kindle or iBooks)
Bottom line: If you want to build your email list, creating a short e-book or guide—that solves a problem—as a lead magnet on your website, an e-book is still (in our opinion) your best option!
Hey, you downloaded this one, didn’t you?! 🙂